SotA Anthology 2015-16 | Page 68

SotA Anthology 2015-16 comics take a long time to read - that’s why there’s a lot of text in them, and there’s a lot of stuff going on, and then there are articles in the back usually; letters pages. I want people to feel like they’re getting something that’s really, really worth their money, as opposed to a 20-page comic that costs five dollars that you read in two minutes ...We don’t include the articles in the trade paperbacks. The articles aren’t related to the story. They’re just some extra stuff that’s cool, that I’m interested in, that I hope readers are interested in.... We reward our early adopters” (Ching, 2015). Backmatter in monthly comics, when included, often consists of letters from readers to the creative team. However, in the past few years, and especially at Image, backmatter has become a space for the authors to use with creative freedom. Brian K Vaughan and Fiona Staples, creators of the space opera series Saga (2012-ongoing), for instance, run a traditional letters column within its back pages, but also do an annual reader survey, asking comics-related personal and whimsical questions about their readers that they then collate and share in later issues. Ed Brubaker and Sean Phillips, creators of the historical Image Hollywood noir comic The Fade Out (2014-2016), devote the backmatter of each issue to an essay about the era. This content is excluded from collected volumes, which serves as an incentive for the reader to buy single issues, a practise that Brubaker considers integral to keeping the industry thriving: “I always want every comic to be worth more than people are paying for it. I try to make sure all of our Each issue of If On A Winter’s Night contains a small backmatter section, after the narrative reaches its cliffhanger ending, devoted not to essays or reader letters, but an inuniverse collection of the letters from the rogue translator Ermes Manara to the publisher Mr Cavedagna. The purpose is both to fulfil the same incentive as Brubaker, to make each issue’s content more dense, and to infuse even the earliest issues with the mysterious, complicated presence of Manara, which hangs over the novel through his characteristic style of prose. In the novel his letters appear in a cluster in Chapter 6, and