Solutions August 2018 | Page 29

seem like a nitpicky change to make.
But there are larger changes to make
using this psychographic data. Some
possibilities might include these: the service. (Distracting them with a
reassuring picture might actually be
less disruptive than the tears they’re
imagining.)
• You provide large windows looking
into the children’s rooms so parents
can feel like there’s more security and
accountability.
• Your small group is filled with health
nuts, so serving pizza is a bad idea.
• Membership classes are filled with
people ready to sign on the dotted line
from the get-go, so only one class is
necessary. Or maybe your people are
more apprehensive, so you ease them
into it more slowly.
• Youth aren’t getting connected to
the youth group after attending the
service. You start integrating more
young people into the greeting team so
the invitation becomes more organic.
• You realize parents of infants are
nervous about leaving their kids in the
nursery, so you get their cell phone
number and text them a picture of their
smiling little one during the middle of Once you know your guest, make
changes that reflect them.
Taken from The Come Back Effect by Jason Young
& Jonathan Malm. Copyright © 2018. Used by
permission of Baker Books, a division of Baker
Publishing Group (www.bakerpublishinggroup.
com).
Jason Young
Jason Young is a hospitality, leadership, and emotional
intelligence coach and communicator. He is director of
guest experience at Buckhead Church and North Point
Ministries, a nationally known network of churches with
36,000 people in average weekly attendance. He has
also worked with numerous organizations, including
Ford Motor Company, Life.Church, and Chick-fil-A.
Jason has written for numerous publications and
enjoys posting helpful content at jasonyounglive.com.
He lives in Atlanta, Georgia
Solutions • 29