Social Media Marketing Strategy February 2014 | Page 7

• Sh o w wh a t c u r r e n t s t u de nts are do i n g as a pre vi e w o f l ife in
th e C o lleg e of A r t s & L e t te rs
• Ref er en c e t h e m a n y fe a ture s o f CAL i n cl u di n g havi ng the
mo s t s t u d y a br o a d p r o grams, 30+ CAL- af f i l i ate gro ups, a nd
ded ic a t ed c a r e e r c on s u l t an t
• G iv e p r o s pe c t i v e s t u d e n ts a “sn e ak pe ak ” i n to w h at i t’s like
to b e a C A L s t u de n t w i t h e ve nt po sts, sto ri e s, and pho tos

Alumni: Why should I stay connected?
K eep u p - t o- date with th e su cce sse s of fe llow a lum ni a nd curre nt stu d e n t s

• Remin d C A L a l u m s w h y t he y l o ve d be i n g part o f the Co llege
of A r t s & L e t t e r s a n d w h y th e y sho ul d c o me bac k to vi sit
• Sh o w alu m s w h a t c u r r e n t stude nts are up to an d ho w the
C o lleg e c o n t i n u e s t o p r o spe r
• Sh ar e c o l l e ge e v e n t s t h a t are re l e van t to al ums; cal l f o r them
to c o me ba c k for t h e e v ent

Student and Community Organizations:
How can we work together?
C o o r d i n at e e ven ts, con n ect w ith othe rs in diffe re nt de pa rtm e nts a nd
g ro u p s

• Sh o w s t u de n t a n d c om m u ni ty o rgan i zati o ns h o w C AL st uden t s an d fa c u l t y e n ga g e w i th the co mmuni ty ( stude nt stories , f ac u l t y r e s e a r c h , e t c )
• Sh ar e c o m m u n i t y a n d s t ude nt o rgan i zati o n e ve nts as a wa y
to en g a g e w i t h t h os e gr o ups

Keeping these questions in mind, each post, tweet, or video should answer at least
two of these audience questions.

Version 1.2

11.5.13