Social Media Marketing Strategy February 2014 | Page 5

Gr O cAl L eSi a
fo so ia m d
Our goals for social media are to:
1. Engage our “followers” with rich and
meaningful content
2. Tell success stories about the
work of students, alumni, donors,
and faculty
3. Promote CAL-related events
4. Share job, internship, and
networking opportunities
5. Share recognition we receive
6. Share arts and humanities news

Version 1.2

Our overall strategy is to connect with
the College’s community and help our
students claim a better future. By sharing opportunities, success stories, job
openings, and content related to their
field, our goal is to inspire students to
take an active role of engaging with
the College of Arts & Letters.

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