Social Media Marketing Strategy February 2014 | Page 4

OUR IMAGE
The College of Arts & Letters (CAL) is a vital force that puts the arts &
humanities into action to create meaningful impact in our world. We are
bridging tradition with present and future concerns. We are strongly future-oriented and leverage new opportunities and technologies in pursuit
of humanities concerns while infusing arts and humanities thinking into
the campus community and creating a culturally vibrant environment that
enhances the students’ learning experience. We strive to create synergy
by connecting the passion for the life of the mind and the transferable
skills that our majors offer.

Version 1.2

11.5.13