Social Media Marketing Strategy February 2014 | Page 24
Appendix D
Social Media Marketing Cheat Sheet
Goals
Purpose by platform
1. To engage our “followers” with rich
and meaningful content
2. To tell success stories about the work
of students, faculty, alumni, and
donors.
3. To promote CAL-related events
4. To share job, internship, and
networking opportunities
5. To share recognition we receive
6. To share arts and humanities news
Share recent content and news
as it happens
Tell stories about our students
and alumni, share the buzz
around campus
Share event re-caps and
livestreams, tell stories of
students, faculty, and alumni
Audience engagement
Visually share information in a
trendy, audience-friendly way
Current Students: Why should I
engage?
Prospective Students: Why should I
join?
Alumni: Why should I stay connected?
Student and Community
Organizations: How can we work
together?
Posting checklists
Facebook
Posts should include at least three of the
following:
Posting frequency & timing
Frequency
• Facebook: 3-4 times per week
• Twitter: at least once a day (with the
exception of live-tweeted events)
• YouTube: at least once a month
Timing
• Morning: 8-9 a.m.
Checking social media when waking up,
before 8:30 and 9:10 classes
• Afternoon: 11:40 a.m.-12:40 p.m.
Class and lunch break
• Evening: 9-11 p.m.
Settling down for the night, free time,
homework breaks
Version 1.2
o Photo
o Video
o Link
o Question
o Call to action (“like” or “share” this)
Twitter
Posts should include at least three of the
following:
o
o
o
o
o
Mention
Hashtag
Link
Photo
Video
11.5.13