Social Media Marketing Strategy February 2014 | Page 24

Appendix D

Social Media Marketing Cheat Sheet
Goals

Purpose by platform

1. To engage our “followers” with rich
and meaningful content
2. To tell success stories about the work
of students, faculty, alumni, and
donors.
3. To promote CAL-related events
4. To share job, internship, and
networking opportunities
5. To share recognition we receive
6. To share arts and humanities news

Share recent content and news
as it happens
Tell stories about our students
and alumni, share the buzz
around campus
Share event re-caps and
livestreams, tell stories of
students, faculty, and alumni

Audience engagement

Visually share information in a
trendy, audience-friendly way

Current Students: Why should I
engage?
Prospective Students: Why should I
join?
Alumni: Why should I stay connected?
Student and Community
Organizations: How can we work
together?

Posting checklists
Facebook
Posts should include at least three of the
following:

Posting frequency & timing
Frequency
• Facebook: 3-4 times per week
• Twitter: at least once a day (with the
exception of live-tweeted events)
• YouTube: at least once a month

Timing
• Morning: 8-9 a.m.
Checking social media when waking up,
before 8:30 and 9:10 classes
• Afternoon: 11:40 a.m.-12:40 p.m.
Class and lunch break
• Evening: 9-11 p.m.
Settling down for the night, free time,

homework breaks

Version 1.2

o Photo
o Video
o Link
o Question
o Call to action (“like” or “share” this)

Twitter
Posts should include at least three of the
following:
o
o
o
o
o

Mention
Hashtag
Link
Photo
Video

11.5.13