Social Media Marketing Strategy February 2014 | Page 21

Appendix A

NT SCHEDULE

nutes before: Instagram

an Instagram picture of the special
with a group of students

During event: Live tweet

o miss the event

*Tweet 3-4 important quotes of the speaker/presentation

utes before: Last call!

After event: Reflection

a picture of the venue or
features of the event

*Share link to YouTube video on Facebook and Twitter

During event: Video coverage
*Post an Instagram video of audience filing
in, speaker talking, and audience reaction

*Example of appropriate post

Version 1.2

11.5.13