Social Media Marketing Strategy February 2014 | Page 18

RESOURCES
for more info

General information:
•

www.business.twitter.com/marketing-twitter

•

www.facebook.com/marketing

•

www.hubspot.com

•

www.socialmediaexaminer.com

•

failing-twitter-study/ (when to post on Twitter)

www.mashable.com/category/social-media/

About when to post:

•

http://www.marketingpilgrim.com/2012/01/
getting-more-clicks-on-twitter-infographic.
html

•

http://dashburst.com/social-media-flowchartwhere-should-you-post/ (where should you
post certain items?)

Social media for higher education:
•

http://socialtimes.com/infographic-revealsthe-best-times-to-post-to-twitter-facebook_
b67570

•

http://www.toprankblog.com/2012/01/optimize-your-social-media-schedule/ (productivity and social media)

•

http://scope1.com/8-steps-to-create-the-definitive-higher-education-social-media-strategy.htm
http://www.slideshare.net/hatchsteph/
social-media-strategy-for-higher-education-16028088

•

http://doteduguru.com/wp-content/uploads/2008/08/social-media-in-higher-education.pdf

•

http://www.feinberg.northwestern.edu/communications/brand/social-media/

•

http://www.guardian.co.uk/higher-educationnetwork/blog/2013/apr/17/university-studentrecruitment-social-media

•

http://www.mediabistro.com/alltwitter/
files/2012/10/social-media-goals.png

http://www.entrepreneur.com/article/220678
(sample social media schedule)

•

http://www.slideshare.net/marketingcloud/
social-media-strategy-for-higher-education-15938339

•

•

•

•

http://socialmediachimps.com/wp-content/
uploads/2013/02/social-media-strategy-template.jpg (rough plan of how to boost social
presence over the course of a year – very general, but could be helpful in the long-term)
http://socialmediatoday.com/bradfriedman/424216/build-your-social-media-schedule-2012 (another example of posting certain
items on certain days)

•

http://www.mediabistro.com/alltwitter/besttime-to-post_b32507 (when to post on Twitter)

•

http://mashable.com/2012/09/28/marketersfacebook-wrong/ (when to post on Facebook)

•

http://mashable.com/2012/06/26/marketers-

Version 1.2

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