Social Media Marketing Strategy February 2014 | Page 17

E V aEkNi n g
T
m r et
Before the Event:

During the Event:

It is important for us to give an
initial push and announcement for
each event. Depending on the scope
of the event, this should come at least
two weeks prior. The goal is to build
excitement and urgency for our audience to sign up or add the event to
their calendar. This is when we first
answer the question: Why should you
go to the event?

Big events should be live tweeted and
posted about once on Facebook during the event. Depending on the type
of event, we should aim for around 4-5
tweets during the event. The Facebook post should be either a video
or photo and the live tweets should
include some visual appeal. Our audience who cannot attend the event
should feel like they are there and/or
wish that they were.

After the initial push, we post and/or
tweet about the event one week ahead
and the day before. This post should
tell a story about the event. This could
mean coverage from the State News,
a quote from a student involved in the
event, status of ticket sales, or a review
of last year’s similar event.

After the Event:
The day after an event is when we
keep our audience engaged and
reflective. This is when we post a
follow-up article from our website, an
image from the event, and continue
the conversation by asking: “What was
your favorite part of last night?” or
“We loved this quote by the speaker:
‘....’” or “(Student name) said, “...” about
the event.

See appendix for a sample event social media schedule.

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