Social Media Marketing Strategy February 2014 | Page 15

W b e sIt Tr I cNcG
R p a ti es
Social media writing is about telling a story in a way that
encourages engagement.
Implementing visuals, links, mentions, and hashtags can help tell the story in a concise
manner and hold audience member’s attention longer.

Facebook

Twitter

Posts should include at least three of
the following five:

Posts should include at least three of
the following five:

o Photo
o Video
o Link
o Question
o Call to action (“like” or “share” this)

o
o
o
o
o

Mention
Hashtag
Link
Photo
Video

C O NwNhE tCeT
it
o h rs
The most important social media tool is engagement. We
should respond to every comment, answer every question, and engage with groups
and individuals even more than they engage with us.

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