Social Media Marketing Strategy February 2014 | Page 13

F A C b e sBpO cOcK
E t ra ti es

Why these work:
• Real-time posts relate to students at
the event.
• Images make the audience feel like they
are at the event.
• Images of iconic buildings and landmarks show connection with campus.
• Mentioning students and faculty makes
posts more human.8
• Student-submitted Instagram photos
show our awareness of social media
trends and connection with students.

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