Social Media Marketing Strategy February 2014 | Page 12

TWITTER

best practices

Why these work:
• They tell the story of iconic MSU features, such as the Spartan statue and
Morrill Hall.
• Tweets mention the official MSU Twitter
account.
• They use common hashtags to
increase the tweet’s visibility and reach.
• The MSU official Twitter account
retweeted the Spartan statue tweet to
21,000 followers.
• The reply to our follower shows engagement with our audience.

Version 1.2

11.5.13