Social Media Marketing Strategy February 2014 | Page 11

Instagram
@CALMSU

Instagram’s casual image-based platform will make the College’s web presence more human and appealing to
students.6 Instagram also has a 15-second video feature.7 Here is how we
use Instagram to connect with our
audience:

How we use Instagram video:
•
•
•
•

Behind-the-scene videos of events
Testimonial videos after events
Tours of CAL spaces
Beginning to end recap of events

• Filtered photos of campus: “Can
you guess where this is?”
• Behind-the-scene photos of events
such as the ATD Fashion Show or
Signature Lecture Series
• Photos of our event flyers hanging
up throughout campus
• Hashtag creation for our followers
to use for photo contest

M A oNr A cG lI m e dG
N ia
u so ia
CAL’s social media and communication
interns will coordinate the social media
platforms. One of the interns will take
on the lead management role. The interns will meet at the end of each week
to construct the analytics report and
make a plan for the upcoming week.
Interns will report to the

Version 1.2

Communication and Marketing Directors and submit weekly reports to
them. At the end of the month, the
interns will collaborate to create a
summary report of that month’s social
media, which will include recommendations for the following month.

11.5.13