Social Media Marketing Strategy February 2014 | Page 10

Facebook

MSU College of Arts and Letters

The purpose of our Facebook page is
to emphasize CAL’s unique place within
the larger MSU community. What does
it mean to be part of the College of Arts
& Letters? How are other students engaging with CAL? As a prospective student, why would I want to join CAL?
By focusing our posts and conversations on the faces of our students and
alumni, we tell the story of the creative, innovative, driven CAL student.
Related posts include:
• Links to the Student Stories series
on our website
• News articles about our students or
organizations
• Images of individual students or
groups of students

-Example: “What is your favorite

part about summer on campus?”

with photo of students at the

Summer Circle Theatre
While the focus is primarily on stories of
students and alumni, we also will strive
to share snapshots of campus life.
Campus-focused posts might include:

without the events, news, and sporting
events that MSU and CAL has to offer. The final purpose of our Facebook
page will be to share the buzz around
campus with students, alumni, faculty,
staff, and community members. Relating to our audience on a broader level
will give o