Social Media Marketing & Customization 101 Social Media Marketing EBook - Tutorial | Page 5

#1 Choose an Overall Category Your first decisions is to choose between 6 overall categories. The difference between these main categories is usually in what information you have available in your About section. You can always change your category later so this step is not critical. Local Business or Place: This Page type is for bricks-and-mortar businesses. Choose this type only if you truly have a local, open-to-the-public type of business. When you choose this category and add your physical address, a Facebook Place is automatically created for you, as well where people can check in. Warning: Don’t list your home office as a Local Business! Local businesses also have the Facebook Reviews enabled when there is an address associated with the Page. Once you choose local business, you can further segment your category to restaurant, beauty salon, movie theater or over 40 other subcategories. Copyright © 2017 by Amaka C Adindu A A Consulting Services Panaroma Hills NW Calgary, AB T3K5T2 (403)3905831 www.socialknacks.com | [email protected] 5