snapMD eBook - Page 6

Smartphones — a Care Enabler Smartphones are pervasive across all demographic groups. GENDER 90% 63% Men: 93% | Women: 88% RACE of adult Americans own a cell phone Caucasian: 90% | African-American: 90% | Hispanic: 92% AGE 18-29: 98% | 30-49: 97% | 50-64: 88% | 65+: 74% of them use it to go online EDUCATION High School: 87% | Some College: 93% | College: +93% INCOME <30K$: 84% | $30K-$50K: 90% | $50K-$75K: 99% | $75K+: 98% COMMUNITY Urban: 88% | Suburban: 92% | Rural: 88% 6 Mobile Technology Fact Sheet, PewResearch Center, December 27, 2013 www.snap.md | 7