Cole Thatcher
Production
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Esport Ecosystem Evolution: Fan Loyalty and Engagement
My thesis investigated esports fan I chose to study esports because it has
includes esports teams, esports players, to League of Legends years ago.
behavior in the esports ecosystem, which
and content streaming platforms. Through
a quantitative survey of the esport fans of
The Overwatch League, the researchers
measured fan loyalty and fan engagement
at both the team and player level. After
collecting data from esports fans online,
I analyzed the results and created a case
study recommending business solutions
to esports teams and brands.
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been my passion since being introduced
Esports is a rapidly growing industry
with an increasing amount of significant
investments. Through this study, I hoped
to better understand esports fans and
the ecosystem as a whole. Over the eight
months I worked on this project, I was
able to achieve my goals and grow my
passion for the industry.