REPUTATIONS
S • HONESTY • OPENNESS
CT
FA
•
ITY
GR
TE
IN
NT
ME
IS
GE
REPUTATION MANA
REPUTATION MANAGEMENT
IS NOT SPIN • LIES • DISHONESTY • COVERING UP
public relations, more nuanced and
targeted. We help organisations and
individuals understand perceptions
and expectations of others around
them, and we can identify, inform and
build reputations. We can also manage
emerging issues and crises.
A proven provider will have the
experience, ability and networks to
advise on profile-building and deal
with a crisis when it occurs with
proactive strategies to keep you
communicating – remember, if you’re
not talking about the crisis, someone
else is. If you leave a communications
vacuum others will fill it.
The best way to cope with reputational
damage is to have a great reputation in
the first place.
At Acuity Reputation, we have
worked with a huge variety of
clients over the years including
governments, government agencies,
multi-national companies, financial
institutions, legal firms, academic
bodies and private individuals.
We work by establishing a client’s
communications objectives. Where do
they want to get to? Do they want more
customers? A higher profile? To be
viewed in a different way?
This calibration of aims is key to
what follows. After the initial discovery
session we put together a detailed
document showing what we will do to
achieve the objectives. This strategic
communications plan drives the
project(s) and is constantly refined in
response to changing circumstances.
If you know where you’re going it’s a
lot easier to reach your destination.
We prefer to operate before a crisis
occurs but sometimes we get called
in when a problem has arisen. A
crisis, when it happens, does not
have to damage your reputation.
When properly managed, it can
provide an effective opportunity for
communicating and demonstrating
your values and integrity on a very
public stage.
But in order to properly manage a crisis
situation you should plan and prepare
for it long in advance. Looking after your
reputation and investing in professional
reputation management now will pay
dividends during any crisis.
For us it’s hugely satisfying to see a
business thrive as a direct result of our
work. We’ve worked with many high-
calibre individuals over the years and
that helps to drive our reputation too. It’s
not rocket science but it can send some
into orbit and leave others burnt and
bloodied.
THE PR BRIEF:
HOW WE WORK THROUGH A PROBLEM
Communication channels
Target audiences
Objectives
Background
www.smeweb.com
Messages
Potential
challenges
Timescale
Budget
SME
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