LOOKING
TO THE
FUTURE
IMPROVING
ON
Goldman Sachs estimates the size
of the VR/AR market may reach
$182bn by 2025. Scott Shillum, head
of VisMedia, finds out why
T
he age
of virtual and
augmented reality is upon
us. Like the Bronze Age, Stone Age and
Industrial Age before it, the advantage
possible to the early adopter will be
significant and potentially game-changing.
And it’s not just for the big boys.
The technology moves fast in this ground-
breaking area. Over the past 12 months, the
quality of output and equipment has risen
and price has fallen bringing the technique
well into the SME budget.
In 2015 Google commissioned an
immersive tour of the Abbey Road Studios
to showcase what amazing things can be
done with new browser technology. Have
a look. If you’re a music fan, like me, you
could explore for hours (insideabbeyroad.
withgoogle.com/en).
28
SME
At VisMedia
we have utilised
that technology
and new
developments
in hardware and
software to create an
immersive tour of the
SkyGarden at the top of
the Walkie Talkie building
(20 Fenchurch Street) in
London to showcase the amazing space that
is 36 floors up in the sky (skygarden360.
co.uk).
Although you will initially view these
tours on a desktop, laptop or tablet screen
they can also be turned into apps that can
www.smeweb.com