SME Magazine SPRING 2017 | Page 24

THE BIG
QUESTION
❝
HOW PEOPLE SEE YOUR
BUSINESS. THIS IS NOT JUST
CUSTOMERS, CRUCIAL THOUGH
THEY ARE, BUT PROSPECTIVE
EMPLOYEES, THE MEDIA, THE
TRADE AND OTHER RELEVANT
THIRD PARTY OBSERVERS
24
SME 2017 www.smeweb.com
SME www.smeweb.com