SMART Community Review (SCR) 2017 SMART PROGRAM | Page 33

Smart Tourism Strategies to Drive Destination Spending, Trade and Investment
The purpose of Smart Tourism Exchange (STE) is to
help Destinations and Smart Tech and Tourism partners
develop better branding and marketing strategies around
Educational Tourism.
Smart communities are missing out on longer stays, more
repeat visitation, higher average visitor spending and
trade and investment opportunities, if they are not
packaging and promoting their Smart Communities in line
with their Smart Tech and Education Exports and Imports.
The key to success in any business strategy is
segmentation. What appeals to one will not appeal to
many others, so it’s paramount for destination marketing
organizations (DMOs) to delineate the different verticals
within their unique experiences.

Smart Tourism Partners

Smart Tech and Education
Smart Tourism revolves around Business and Education
travel categories. Smart Community development is
booming around the world, and the need for Smart Tech
and Smart Learning, especially, has grown into a fast
growing international Technology and Education market
opportunity.

Smart Community Exchange (SCE) works with public and
private partners including destination management
companies, economic development agencies,
academic institutions, non-profits and for-profits, to
learn what is of educational interest to Smart Business
Travelers, and to create Smart Travel offerings to them.
While local culture, food, shopping, and entertainment,
are an important part of Smart Tourism, a visit to a local
Science Lab, Smart Classroom, or Smart Business is a
must; we visit a local school, to learn how educators teach
and students learn Science, Technology, Engineering and
Math skills, we visit Smart Labs in local universities to
learn about Smart Tech Research and Development, and
more. Smart skill enhancement trips are a great way for
people to learn and connect across Smart Communities
and continents.

For example, Smart Community development and Smart
Learning meetings and conventions have an educational
component to them. Smart Tourism focuses on career
enhancement, job development, entrepreneurship, and
trade and investment in Smart innovation.
Smart Tourism opportunities for destinations to attract
tourism income include Business Travel, Meetings and
Incentives, Study Tours, Study Abroad, Group tours,
Seminar Vacations, and Leisure Travel.
Smart Tourism offers a major advantage, it does not need
to be weather, season, or geography dependent. Usually
most of the needed infrastructure is already in place, in
order to take advantage of a Smart Tourism opportunity.
Learn about Smart Tech and Education exchange
between United States and Finland.

www.EcoCommerceExchange.com

CONTACT US