Small Business Today Magazine SEP 2014 ELP ENTERPRISES | Page 44

»Continued From Page 12 The More You Learn, The More You Earn and Knowledge is Power Perhaps you are not sure about speaking up in a meeting, at church, or in any group situation. Take a class in public speaking and learn the techniques that allow your brain and body to work together in tandem to relieve the nervous jitters. Learn the correct posturing for public speaking and then, practice, practice, practice! Being in front of a group and speaking easily adds credibility and strength to your image. When in the situation of being interviewed for a new position or a promotion, having a steady voice, not being shaky, and having posture in the right position, you have just added extra strength to your getting the new promotion. When you embark on a new career, you need to know all about the job requirements and what typical tasks are involved in that area of business. Reading, asking questions, and training will allow you to understand the day-to-day expectations, demands, and benefits of that career. When you have this knowledge, you feel more in control of yourself during your working hours. The team of associates you interface with will feel the confidence you demonstrate and they too will know that if they are away from the office, you will help keep everything running smoothly. Everyone appreciates a person who demonstrates self-confidence. The more you learn, the more valuable you become and the more valuable you become, the more you earn. Knowledge is power in that it allows you to become the “go to person” for your customers and team of professionals. The person with the knowledge is the one a company never wants to lose. Rita Santamaria is the owner of Champions School of Real Estate and Champions Professional Development. For more information, go to www.ChampionsSchool.com. Champions School of Real Estate since 1983 and 2013 BBB Award for Excellence in Business. 42 SMALL BUSINESS TODAY MAGAZINE [ SEPTEMBER 2014 ] »Continued From Page 13 5 Undisputable Reasons to Overcome Email Resistance They spend hours in research for every purchase.  In fact, in the B2B world, multiple decision makers are doing research and can make or break your ability to influence. With email marketing as part of your sales process and the CRM involved in the delivery, data, and dissemination of information, you can deliver the individualized experience your sales lead demands.  Without this level of marketing automation, it would be almost impossible to give them what they want.   Craig Klein is the founder/CEO of SalesNexus.com which is a leading provider of CRM, email marketing, and lead generation solutions for business-2-business sales teams.