Small Business Today Magazine OCT 2014 THE EFFORT COMPANIES | Page 7

INSIDE OCTOBER 2014 EDITION HOUSTON 3 Publisher’s Column 12 What’s Holding You Back?  13 3 Tactics to Transform Disinterested Sales Leads into Buyers   14 City of Houston’s Hire Houston First Program 15 Differences between Spanish Speaking Culture 16 Mentoring Guides Your Success  18 Communicating Effectively With Business Partners 20 Getting Organized:   Organizing  and the Trapeze Artist  22 How to Build Your Own Dream Team  28 The Secret is the System 30 SBA Loans and Business Condos  for Small Business Real Estate 32 Branding Rebranded 34 Business Networking  With Stories 36 Addressing the Oil and Gas Human  Capital Shortage with Workforce  Optimization Innovative Solutions 38 Speaking  the Unspeakable – Part 1 40 What Is Needed to Run a Comprehensive  Background Check? 41 Small Business PR:   How to Get into the News Today 42 Your Business’ s Silent Killer  44 Financial Astrology for October 2014   Emile “Chuck” Toups The EFFORT Companies Rolling Along Smoothly on the Right Track, Making the World a Better Place 6   Females are Fabulous OCTOBER 24-26 2014 11 Champions of Diversity October 28,2014 31 [ AUGUST 2014 ] www.SBTMagazine.net 5