Small Business Today Magazine OCT 2014 THE EFFORT COMPANIES | Page 19

• • • • • • •   see it.  Few will understand you.  Others will attain success with portions of what you did, but none will do it as well. Consumers are undereducated.  Our society takes more to the copycats and latest fads.  Only the pioneer knows and appreciates what he-she really accomplished.  That reassurance will have to be enough. Life and careers include peaks and valleys.  It is how one copes during the “down times” that is the true measure of success.  Long-term success must be earned.  It is not automatic and is worthless if ill-gotten.  The more dues one pays, the more you must continue paying.  The next best achievement is the one you’re working on now, inspired by your body of knowledge to date.  The person who never has aggressively pursued a dream or mounted a series of achievements cannot understand the quest of one with a committed dream. Much of the population does not achieve huge goals but still admires and learns from those who persevere and succeed.  Achievers become life-long