Small Business Today Magazine OCT 2014 THE EFFORT COMPANIES | Page 14

EDITORIALFEATURE

What’s Holding

You Back?                 
By Errol D. Allen

S

uccess is not easily defined. You know
it when it happens to you and you feel
it when it occurs to you in various life
activities. Most individuals desire success
in all aspects of life whether it is personal or
business success. If you are not achieving what
you deserve, here are some helpful suggestions.
One must be personally motivated. Others
cannot motivate you to change behavior. Sales
agents must have the personal drive and leap
of faith to start each day with a can do spirit.
Where does it come from? I believe it comes
from the courage to believe in ones’ self. Cour-

12 SMALL BUSINESS TODAY MAGAZINE [ OCTOBER 2014 ]

age means dealing with fear. The fear sales people work under is the fear of having to meet
strangers and fear of being rejected when asking
for business loyalty. We know the outcome will
be rewarding if we take the plunge but jumping
in can be scary.
Overcoming fear is the foundation for making
the necessary change in your life that allows you
to engage in the rewards that come with being
successful. Changing a life style or habit that is
not working is the first step to success.

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