Small Business Today Magazine NOV 2014 EXHIBIT NETWORK | Page 33

EDITORIALFEATURE

Business Networking

and Social Media                   
By Gail Stolzenburg

Y

ou don’t have a choice.  If you want to effectively promote your business or your ideas,
you MUST be involved with social media. 
With 1.3 billion people on Facebook, 343
million on Google, 300 million on LinkedIn, and
255 million on Twitter, can you afford to miss connecting with them?

Last year, I read a great article in Forbes by John
Hall on “Networking Rules You Never Break”. 
Would you agree with me that there is no difference between connecting with people through
social media or face-to-face?  The same rules
must be followed:
• Give and you shall receive – find ways to help
people first (the Law of Reciprocity).
• No upchuc