Small Business Today Magazine NOV 2014 EXHIBIT NETWORK | Page 18

EDITORIALFEATURE

Are Trademarks Important

To Your Business?
By Mark Murrah

D

id you know that consumer purchasing decisions are constantly
influenced by trademarks? Today’s
business person must have a solid
understanding of why trademarks are important and what benefits they provide.
First, what is a trademark? According to
the United States Patent and Trademark
Office (USPTO), a trademark is a word,
phrase,