Small Business Today Magazine NOV 2014 EXHIBIT NETWORK | Page 15

EDITORIALFEATURE

Your Sales Leads Ignore You!

4 Reasons Why Your Email Marketing is Useless
By Craig Klein, SalesNexus.com CEO

W

hen your team spends hours to craft
well-designed email marketing campaigns,
you want the message to motivate sales
leads to purchase.  It’s really sad to recognize that much of your email efforts are a total
waste of time because the sales lead simply ignores
what you have to say.

3. Too Complex

How can you build the coveted business
relationship you desire if you are being ignored???

To garner the attention of sales leads, you must
be very intentional about making it simple for
them.  Structure the content to make it scannable. 
Mix in graphics, videos, tables, and bulleted lists.  Tell
a story to make it personal.  Minimize statistics and
features in your content.

Here are the four most common reasons why
you are being shut out that can be remedied or at
least reduced:

1. Spam Filters

The business of monitoring email for spam is a
growing industry.  According to e Security Planet,
almost 100 billion spam emails are being sent each
day.  In fact, we recognize the problem of spam
filters so much that we dedicated an entire post to
giving you tools for avoiding their damage to your
email automation.

2. No Reason

Any time you talk about such things as your long
track record of success, awards you have received,
or the fabulous features of your product, you are
really easy to ignore.
Buyers have a hard time seeing those factors as
a reason to pay attention to your message.  Your
sales leads are probably focused on their