Small Business Today Magazine MAR 2015 IMPACT STONE DESIGN | Page 36

EDITORIALFEATURE

Smartcuts vs. Shortcuts; Micro vs. Macro

Relationship Management
By Mike Muhney

T

of building purposeful relationships.  Cooking food quickly and having immediate information results are fine for those types of
needs, but the same cannot be applied by
the use of technology toward relationship
development and management.

Technology can certainly help you learn
about a person in the beginning of what
could become a real relationship.  However, with all of its power and speed, technolFor example, take the microwave oven.  ogy is not a substitute for what it takes to
Most of us enjoy the convenience of a hot produce satisfying, and hopefully, repeatable
meal virtually immediately.  Having said that, results.  You don’t even need technology for
I’m sure none of us would wish to have a mi- that.  What do you need?  You need to resist
crowaved TV dinner every night, compared the urge to confuse immediate gratification
to the more likely healthier and pleasurable without true investment and instead place
home-cooked meal that takes more effort, value on constructing relationships that last.

time, and care to prepare.  The distinction is
The double-edged sword of technology
that investment in time is proportionate to
the enjoyment of the en