Small Business Today Magazine JUN 2014 MASTERWORD SERVICES INC | Page 22

EDITORIALFEATURE

Keeping Up With The Times
By Aaron Kaplan

T

he environment where businesses operate is not particularly stable
and every business or organization,
no matter how established they are,
must sometimes radically change.  Thus,
the motto: “Change or Die!” is an oft-repeated rallying cry.  However, our egos are
fragile and we often see change as threatening.  A recent study showed that even
when employees are shown data that suggests that they need to change they latch
onto whatever data they can find that suggests that they are okay and don’t need to
change.  Those who have negative feelings
about change cope by not think