Small Business Today Magazine JUL 2014 PHENOMENAL PRODUCTS - Page 27

EDITORIALFEATURE The Greatest Business Lesson  I Have Ever Learned                 By Howard Partridge L ast month, I shared that I had learned two secrets that changed my life. The first is that you’ve got to have systems in your business if you want a predictable, profitable, turnkey operation.   The second secret is what I call “the greatest business lesson I have ever learned”. The greatest business lesson I have ever learned is that my business exists for ONE and ONE reason ONLY.                                       And your business exists for the same reason…to be a VEHICLE to help you achieve your L.I.F.E. Goals!   The everyday demands of a business have a dramatic impact on our personal lives. The good news (no, phenomenal news) is that the impact can be POSITIVE! It doesn’t have to be negative. So, the first step toward a phenomenal business is to understand why it exists – to enhance your life.To be a vehicle that takes your life from where it is to where you want to go.   You went into business because you had a dream of working for yourself and having more free time, but then you got sucked into the constant demands of the business. Before too long, you were enslaved by it.   The key is to design your LIFE GOALS first.You must have a vision for what freedom looks like to you. One of the tools I use is the Wheel of Life that has the 7 core areas of life.You rate yourself on the 7 areas on a scale of 1 through 10.You assess your life as it is now and compare each area to what you want it to look like.   And your business exists for the same reason…to be a VEHICLE to help you achieve your L.I.F.E. Goals! goals. It’s the vehicle you have chosen. You design the business to facilitate your life goals.   Don’t get me wrong – you’ll still work just as hard – and if you don’t have money, you may have to invest more “sweat equity” than you ever imagined to get where you need it to be.You may have to work long and hard in the beginning. But if you design your life goals first and build your business around that vision, you