Small Business Today Magazine JUL 2014 PHENOMENAL PRODUCTS | Page 14

EDITORIALFEATURE

The Assessment of Your

Business is Personal
Rita Santamaria

I

t is time to assess your goals that you put in
place the first of the year. We are half way
through the year and if you are not where you
intended to be, ask yourself; why not? Here are
my personal suggestions for moving your business
forward, fast and efficiently.

pand either on the personal level or on the E-Social Media level. Do an assessment of where your
contacts or referrals are coming from. That is the
area which deserves extra emphasis including old
school “thank you notes” to those loyal persons
who are helping you succeed.

As part of the process, you might call your good
customers and ask them for any feedback they
can give you to increase your business. Use this
feedback in the second half of the year to reach
the level you expect based on your good business
planning and goals.

Speaking of E-Social media, how does your website look? It should be easy to navigate and please
make sure there is a phone number as well as
e-mail contact on your home page. In today’s world
of technology, being accessible via a mobile device
is mandatory. People will contact you while traveling and they typically are using their mobile devices.

Work on your marketing program over the
next 30 days. Your networking may need to ex-

12 SMALL BUSINESS TODAY MAGAZINE [ JULY 2014 ]

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