Small Business Today Magazine AUG 2014 SIVER STONE EVENTS | Page 19

EDITORIALFEATURE
not team members. Well-cast entertainment ensembles serve to entertain the
audiences. Well chosen, trained, and nurtured business talent will produce better
widgets, run better widget organizations
and optimally serve the needs of the
widget customers. They also stand for
higher standards of quality and aspire to
grow the business as a cohesive team.

7 Levels of the Longevity of Companies -

1. They stick around by default. Some
companies are “one hit wonders”.
They have limited utility and don’t
have what it takes to go the distance.
They live short lives because that’s all
they’ve got in them.
2. They are needed for particular niche.
They don’t try to be all things to all
people. They have a specialized market.

3. They show promise to develop into
a longevity company. They made an
effort to justify their niche not just fill
it by default. They take pride in being the best in their area of expertise.
They do business with other quality-oriented companies.
4. They have time-tested products and
processes. They are good and plan to
get better.
5. They’re willing to do things necessary
for growth. Products and processes
only represent one-third of a company’s picture. Growth companies take
risks and address the other two-thirds
on a regular, systematic basis.
6. They have earned respect by being innovative, having a commitment
to continuous quality improvement,

looking outward rather than focusing
all resources internally, and viewing
their products, processes, and people
as a holistic organization.
7. They make contributions beyond the
bottom line. They understand other
reasons for being in business than just
the dollars. They make healthy profits while creating the best products