Small Business Today Magazine APR 2014 MONTGOMERY ROTH | Page 28

EDITORIALFEATURE

3 Myths About the
Young Adult Demographic: 

DEBUNKED
By Aimee Woodall

W

e’re an agency of young adults, so
thinking about how to appeal to
Generations X, Y, and Z comes
pretty naturally.  We don’t have to
wonder why this target demographic isn’t
buying stuff or attending things or going to
websites. We just sort of…know.

 But the rest of the world seems to
struggle with how to reach us.  They’re
wrapped up in stereotypes of what young
people are and they’re failing as marketers
because of it.  If you’ve watched the news
in the past six mo