Business
Plan
The Market and Your Promotion
• Identify your customer.
• Identify the customer demand for your product/service.
• Identify your market, its size and locations.
• Is your market seasonal?
• How would you characterize your markets? (Growing, steady, declining?)
• Is this a competitive market?
• How can you expand your market?
• Explain how you are prepared to handle sudden growth and declines?
• Explain how your product/service will be advertised and marketed.
• Explain the pricing strategy.
• Explain your competition.
• How will consumers differentiate you from your competition?
• What are their strengths and weaknesses?
• Why would people buy from you?
• How much would your customers be willing/able to spend with you?
• How often would people buy from you?
• What is your plan for attracting additional customers?
• How will you reach your customers?
• Will you be using technology?
• What is your advertising schedule?
Location
• Where are you located?
• What are the physical features of your building?
• Do you lease or own space?
• Do you anticipate renovations and what are the associated costs?
• Does zoning in your area permit this kind of business?
• What are the businesses surrounding you?
• Why did you pick this site?
Operations
• Explain how the business will be managed on a day-to-day basis.
• Discuss hiring and personnel procedures.
• Discuss insurance, lease or rent agreements, and issues pertinent to your business
• Account for the equipment necessary to produce your products or services.
• Account for production and delivery of products and services.
Management
• Who is the management of the business?
• Explain personal histories of principals.
• Explain your business background.
Greater Area Tomah Chamber of Commerce
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