Small Business Forum Magazine Online August 2014 | Page 11

Before jumping into this weeks coaching tip, check out this weeks marketing tip by clicking here: How to get a Facebook Check-In from Customers

Facebook Check-ins and check-ins from review sites benefit your business in many ways.

So now the big question: What do you do?

Every entrepreneur should be able to answer this quickly, clearly and uniquely.

I network all the time and I'm amazed when a business owner can't clearly state what it is they do.

Its highly important that you're also unique. If you're a "Life Coach", there's a million other life coaches. What sets you apart from all the others and who do you help exactly?

Answering this will also help you tremendously when it comes to creating your Social Media Strategy. You see with Social Media you want to relate with who your target customer is with Humor, Motivation, Current Event News and so on.

If you can't pin point exactly who it is you help, than your Social Media won't be as effective. When you know the answer clearly and uniquely, Social Media can become that winning Lottery Ticket you've been waiting for.

My tip for you though is if you don't have the answer to this clearly, take a day to really spend some time thinking about this. Step away from the computer and go somewhere with a notepad and start defining what it is you do and for whom.

It will do your wonders for your business.

www.SelfEmployedKing.com

What's your answer when asked: "What do you do?"