Skin Health Magazine Issue #11 / Spring 2019 | Page 27

Skincity founder, Annica
with brands such as holistic Osmosis Skincare,
cosmeceutical brands like Neostrata and iS Clinical,
and organic brands such as Tata Harper, and, last
but not least, the wonderful Klairs.
So much has happened during my eight years
with Skincity. There have been lots of trends
over the years, but I think since social media
became such a huge thing online, the impact
of a trend is much stronger now. The Korean
skin care trend is one of the strongest trends I’ve
experienced and it’s one I really like, but I prefer
to work with good skin care whether it is on
trend or not. However, Korean products are
generally packed with really good ingredients
like ginseng and broccoli extracts which are
combined with cutting-edge technologies. And
the formulas really are amazing. Another trend
I’ve seen is results-driven products, with a focus
on ingredients such as Retinol, AHAs, BHAs
and Niacinamide. I love this, of course, being a
skin therapist, and I love discovering potent
products that give our customers an opportunity
to achieve real results at home.
The feedback from our customers is the most
amazing part of my job. We receive so many
long letters and pictures from our customers
where they say we have changed their lives; it
always makes me cry! I think the best feedback
I have received is when our team helped a young
person who stopped going to school because
they were ashamed of their skin. Some people
think I work in a shallow business, but I know
we change people’s lives at Skincity. Every single
day we get lovely emails from our customers
about how happy they are with our service, from
our deliveries to our Skin Therapists in Customer
Relations to our cute little Kokeshis!
For me, the Skincity journey has only just
started. We have a lot planned for 2019 and I
ultimately want Skincity to be a global leader
in professional skin care… that’s my goal!
ISSUE #11 | 2019 | SkinHealthMagazine.com 27