Skilled Migrant Professionals October 2014 | Page 44

5

Lifestyle

Ways Mobile Apps Can Help
You Grow Your Business

Times have truly changed so it is imperative for every business to integrate and adapt to the latest
technological developments. It is impossible to deny that iPhone apps and other mobile applications are
taking the world by storm. The majority of smart, forward-thinking entrepreneurs are taking advantage of
this phenomenon to improve and grow their businesses.

1
2

3
4
5

Boost branding: With your company’s logo and/or slogan
being visible on your customers’ mobile screens, it’s virtually
impossible not to remember you when they need your products/services. This heightened visibility offers a definite advantage against your competitors who have yet to adopt this
business strategy. If you want an instant boost in brand recognition, creating a mobile application is a great way to help
improve your corporate branding and overall reputation in the market.

Act as a marketing tool: More than just as an application, a mobile app can also double as a valuable marketing tool. It can be easily integrated with Facebook, Twitter, Foursquare, and other popular social media sites. This
means that with a single tap, customers can share your app
with their network and/or rate their experience with your
company, which basically gives you free publicity. Plus, by
using push notifications, you can quickly send upcoming promotions or
special events to your customers and prospects.

Improve customer service experience: Your customers
will benefit significantly by having access to your products/
services any time they want, no matter how hectic their
schedule happens to be. This is especially true for companies that don’t have a help line available 24/7. Your app can
include a feature enabling customers to contact you day or
night, without necessarily having to go to your website.

Acquire more customers: Remember that today’s
consumers are constantly on the move and are practically
joined at the hip to their mobile devices. Therefore, the vast
majority of your customers would appreciate a useful and
engaging mobile app from your company. If your app helps
them save time, kill time, or is simply that awesome, then
they might even refer you to their friends and family.
Generate more income: A mobile application with order
fulfilment capability can easily provide another revenue
channel besides the stream from your website and/or bricks
and mortar store. For example, enabling the functionality to make restaurant reservations, book concert tickets,
buy goods and services, etc. is possible with a few taps/
clicks. But wait, there’s more! You can also earn revenue
by charging app users when they upgrade to a premium version, or by
offering in-app advertisements, etc.

Unfortunately, many business owners have yet to recognise the huge
potential of mobile applications in terms of boosting their productivity,
efficiency, competitive edge, and user experience. Have you been brainstorming ideas on how to grow your business? Mobile apps might be
just the solution you’ve been looking for. Feel free to contact us for advice or to help you get started: www.spidanet.mobi

44

www.smpmagazine.com.au | October 2014