Sir John Deane's Course Prospectus 2018 1 Sir John Deane's_Courses | Page 50

Business Studies
Course Breakdown
Course Summary
• The Exam board is Edexcel ( Pearson )
Paper Content Marks Duration Weighting
Paper 1 Marketing, people and global businesses 100 2 hours 35%
Paper 2 Business activities, decisions and strategy 100 2 hours 35%
Paper 3 Investigating business in a competitive
environment 100 2 hours 30%
Summary of Content
Marketing and People
Meeting customer needs; the market; marketing mix and
strategy; managing people; entrepreneurs and leaders.
Managing Business Activities
Raising finance; financial planning; managing finance;
resource management; external Influences
Business Decisions and Strategy
Business objectives and strategy; business growth;
decision making techniques; influences on business
decisions; assessing competitiveness; managing change.
Read the following study notes:
www.tutor2u.net/business/reference/marketing-primary-
market-research
www.tutor2u.net/business/reference/marketing-research-
secondaryresearch
www.tutor2u.net/business/reference/marketing-
quantitative-and-qualitative-research
Read the following article
www.theguardian.com/business/2016/apr/19/coca-cola-
zero-renamed-uk-taste-more-like-coke-sugar
Global Business
Globalisation; global markets and expansion;
global marketing; global industries and companies
(multinational corporations).
Suggested Preparation for September
The recommended book to purchase and read alongside
the course is Edexcel AS/A level Business 5th edition
Student Book by Dave Hall.
Students should also access the BBC News Business
pages and investigate the current business environment.
Student may wish to complete the following task prior to
their studies:
Using the provided links consider what research Coca
Cola will have undertook prior to the renaming of its
product.
C SirJohnDeanes A SirJohnDeanes
www.sjd.ac.uk
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