Sin City Presents Magazine November 2016 Volume 3 Issue 11 - Page 38


The Daily Demon

First Contact, The Lair of The Demon-Part 1.

I apologize in advance for the lengthy and tedious set-up, but it is necessary to lay the proper groundwork for this 5 part after-school-special-mini-series.

Consider it foreplay, because you definitely need to be a little lubed up for the journey we are about to embark on. So pull your seatbelts low and tight across your laps, and keep your hands and feet in the vehicle at all times. That's the signpost up ahead, your next stop.....yattayattayatta.

People often ask, "How long have you two been working with Gene?". There is actually a 2-Part answer to that question.

In this current capacity with "Gene Simmons AXE, LTD", the answer is since 2014. But Christina was actually asked to take this position based on the fact that she and Uncle Gene have had a very healthy professional relationship for several years prior to that, with the KMMG project in Las Vegas, which began as a concept in 2010 and opened in March of

2012. (Well, that, and the fact that they just finished a book together;)

I can remember the first time we ever had a face-to-face meeting with The Great and, it was in the Summer of 2011.

Prior to that meeting, everything had been contract negotiations, mostly dealing with Live Nation peeps and attorneys. But as the project began to take shape, and become "real", Gene and Paul started becoming more and more intimately involved in the design process, approving sketches, designs, ideas, etc...

It had reached a point of regular correspondence where email was becoming tedious, and more could be accomplished in a shorter time with a face-to-face session.

We were to meet in the conference room at Live Nation on LA, first with Paul, then with Gene, separately.

Paul was on-time and was the consummate professional. He had a lot of really great ideas when it came to tweaking certain designs, and actually sketched out the KMMG logo that we use today, on a piece of notebook paper that I wish we still had. Paul's ideas were not just suggestions, they were the way he wanted things done, and I'll never forget his justification, he said, "You may not realize it yet, but you are in the very unique position of learning How to make money with KISS....FROM KISS".

Well said, and a very powerful point. Who better to advise on that subject. He had us at Hello, and we were all ears.

All in all, a very productive 1hr session with The Starchild.

When that was over, we had about 30mins before our scheduled meeting with Gene, so we were chilling in the conference room when the following news was delivered....

"Guys, change of plans. Gene is running late today and can't get down here on time, so he's asked if you wouldn't mind having this meeting at his house?".