Sin City Presents Magazine November 2016 Volume 3 Issue 11 - Page 18

Dear bands, Here's How to...


Capture their attention with a well written cover letter!

This month we’re talking about the lost art of letter writing. In a world filled with methods of communication that provide instant gratification the art of composing a professional letter has been lost. We’ve become so accustomed to using hash tags and acronyms and it seems like a chore to construct an entire sentence let alone an entire letter. Learning to write and format a professional correspondence used to be one of those necessary life skills we learned in high school.

In any case we‘re going to break it down for you here so…

Dear Band’s here’s how to write a cover letter.

Let’s start with some tips.

• First and foremost keep it short, sweet and to the point.

• Be considerate of a person’s time make sure you address the letter to the correct person

• Don’t send unsolicited letters to the wrong person for example don’t send your metal demo to a country music promoter, invest a little time and do some research.

Next let’s talk about the body of your letter.

The heading- Your return address and a logo if you have it.

Date- The month should be completely spelled out and the year written should include all 4 digits.

Address of recipient- this should ALWAYS be on the left hand margin.

A greeting also known as the salutation- the type of greeting should be congruent with the type of relationship you share with the addressee but in general this usually begins with the word “Dear” and you should include the gender of the receiver ONLY if you know for sure what the gender is… with so many gender fluid names you could easily make this faux pas. When at all possible play it safe and use the person’s full name.

The Subject line (optional) but helpful for example Re: Booking information

The body of the letter- this is where you explain why you’re contacting them. Introduce yourself, be specific in your purpose and thank them for their time and consideration of your request.

Complimentary close- Yours sincerely or Best Regards are safe bets

Signature- full name and a second line with your title if applicable

Initials, Enclosures, Copies - Initials are to be included if someone other than the writer types the letter. If you include other material in the letter, such as a demo or photos put 'Enclosure', 'Enc.', or ' Encs. ', as appropriate, two lines below the last entry. cc means a copy or copies are sent to someone else.

We hope you find this information helpful and give it a try, you’ll find that a well written cover letter can make or break your chances of getting your information past the proverbial gatekeeper or the petty functionary with a clip board.