Sin City Presents Magazine February 2019 Volume 6 Issue 2 - Page 13

Create social Impact

Beyond the vibrant lights of the Las Vegas Strip and Fabulous Downtown Las Vegas lies a community committed to creating a better life for their families. Some of these families largely depend on the services provided by non-profit organizations to assist them in times of need or to make ends meet.

In an economy that is still strugglig it is vital for organizations to colaborate to meet the needs of the community.

In order for collaborative projects to work their has to be a genuine desire to create change. The partnership must be equitable for all parties regarldless of the type of partnership.

For businesses "cause makreting" can offer many benefits to both the business and the organization. Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit.

The term is sometimes used more broadly and generally to refers to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship not necessarily based on monetary donations.

Cause marketing is a no brainier for small businss

Are you ready to start doing some good for the community and your business?

In a study conducted by Cone and Duke University cause marketing is a win-win situation.

79 % of polled consumers said they’d switch brands if the new brand were of similar price and quality and was associated with a favorable cause

42% said they would refer a friend if they found the brand though a charitable partnership, these numbers skew even further towards calls to action among millennials. 35% of those surveyd said that in addition supporting the brand they’d support the cause directly.

How to get started:

First and foremost you have to care about the cause! It has to be the right cause to create the right relationship

Match the cause! If you sell children’s clothing choose a children’s charity, if you sell products, services or merchandise to the entertainment industry choose a charity that supports the arts.

Next, recruit your army! The relationship has to be mutually beneficent, you’re bringing your customers to their cause the organization should have a strong following to bring to your brand. Lead with emotion!

How you can create social impact!

Get creative! STOP, LOOK AND LISTEN for opportunities.

Volunteer your time, talent or services to an organization.

Host a donation drive.

Offer your brick and mortar business a donation drop off location. Shop & Donate at Thrift Stores.

Ask the simple question. How can I help you?

Jamie White

Marketing&Advertising Expert