Sign Africa Journal November / December 2018 | Page 4

EDITOR’S NOTE BY MEGGAN MCCARTHY, EDITOR Thank you to all the visitors - from a number of African countries - and exhibitors who made the 2018 Sign Africa and FESPA Africa expo in September such a success. The event had an increase in unique visitors and a range of educational features. Read more in our Expo Review. Our front cover article focuses on the new Kalideck Antalis Experience Centre, which has had a steady stream of customers, including printers and design agen- cies, visit the ultra-modern facility. The centre is a showcase for a wide array of solutions. Experience paper, software, advertising, signage, display and graphics, media and substrates, digital printing, packaging and void filling solutions. According to SignCraft, a laser is a great addition to a sign shop, as it is suitable for many aspects of production. You can make components for other signs: cutting out acrylic and HDU lettering and graphics, cutting out acrylic panels and engraving graphics that get applied to large signs. Things to consider when designing signage are location, colour, typography, contrast and material the sign will be printed on. Thinking about each of these factors in advance will help you avoid mistakes in the long run. Read about other considerations in How To Take Advantage Of Your Large Format Signs. Jimmy Lamb emphasises quality in sublimated products. When you sell a subli- mated product, you might be selling something that will help build a business, bring people together or memorialise someone who is no longer with their loved ones. When you compete in this kind of market, the print quality is one of the most crucial aspects of your business. In Tooling Materials For Vacuum Forming, Formech lists the pros and cons of various materials that beginners to vacuum forming or even ‘Grand Masters’ of the process will find useful. How do you become more relevant to your customers? John Tschohl discusses building a culture of customer service. Do not lose money because you did not invest in developing superior customer service skills for your entire workforce and building a customer driven organisation. Laurel Brunner states that recycling plastic is tricky because there are so many different types, with at least four used for bottles and bottles often having caps made from a different plastic which has to be processed separately. South Africa has some local associations that can help with recycling plastics. We wish you a happy festive season and a prosperous New Year. See you in 2019! Signing off Meggan McCarthy  www.twitter.com/signaf www.facebook.com/signafrica www.SignAfrica.com [email protected] www.twitter.com/FESPA Africa www.facebook.com/FESPA Africa www.fespaafrica.com Endorsed by: 4 PUBLISHER DETAILS PUBLISHED BY: Practical Publishing SA (Pty) Ltd The Kloof Mall, Shop number: 5, 19 Kloof Road, Oriel, Bedfordview 2008 (Corner of Kloof Road and Arterial East Street) PO Box 8825, Edenglen, 1613, South Africa TEL: [phone] FAX: [phone] www.PracticalPublishing.co.za PUBLISHER & SALES: DYELAN COPELAND E-MAIL: [email protected] CELL: [phone] PUBLISHER: CHARNIA YAPP E-MAIL: [email protected] CELL: [phone] SALES: CRAIG DEXTER E-MAIL: [email protected] CELL: [phone] EDITOR: MEGGAN MCCARTHY E-MAIL: [email protected] ONLINE JOURNALIST: MATTHEW WOOD E-MAIL: [email protected] NEWS JOURNALIST (AFRICA) + ONLINE MARKETING: THAPY MOKONO E-MAIL: [email protected] DISTRIBUTION: CYLE COPELAND E-MAIL: [email protected] DESIGN & LAYOUT: TRISTAN BEYERS E-MAIL: [email protected] PRINTER: Jetline ([phone] / 719 0700 ACCOUNTS: ERNA ABSIL & DEBBIE SIMPSON E-MAIL: [email protected] ADMINISTRATION & SUBSCRIPTIONS: DEBBIE SIMPSON E-MAIL: [email protected] AUSTRALIAN CORRESPONDENT: Brian Stickland, Publisher of All Print Classifieds and www.wideformatonline.com CONTRIBUTORS: Laurel Brunner, Verdigris Blog Formech Marcelo Giron, DPI Insights/FLAAR Reports Jimmy Lamb, Sawgrass Technologies SignCraft John Corrall, Industrial Inkjet DISCLAIMER: Views and opinions expressed in this publication are, unless otherwise stated, those of the authors. The publisher and editors do not accept responsibility for loss or damage, for whatsoever reason, resulting from inaccurate and/or wrong information published herein. The appearance of an advertisement in this publication does not constitute approval, on behalf of the publisher or the editors, for the product so advertised. All copyright and intellectual property rights are reserved. The content of this publication are copyright and must not be reproduced either in part or in whole without prior written permission from the publisher. All foreign exchange conversions are approximate at the time of going to press and are subject to market fluctuations. Views and opinions in this publication are, unless otherwise stated, not necessarily those of the publisher and/or editor. Contributions may be edited for clarity. All efforts are exercised to ensure accuracy of the information published, however no responsibility can be taken for the views, facts and images that are supplied by contributors or other third parties. ISSUE 98 NOV/DEC 2018 | www.SignAfrica.com