EDITOR ’ S NOTE
BY MEGGAN MCCARTHY , EDITOR
As expo organisers , it ’ s fantastic to see visitors and exhibitors getting value out of our events . Both the Bloemfontein and Zambia events were very successful . Read about the highlights from these events in our wrap up features .
Sign Africa organiser Charnia Yapp attended FESPA Berlin , meeting with South African distributors of the big brands that were showcased at the event and reporting on the product highlights . Some of these can be seen at our flagship FESPA Africa and Sign Africa expo in Johannesburg during September .
Ken Tamashiro from SignCraft Magazine illustrates 5 Steps That Make Photoshop Lettering Effects Easy . The tips will shorten your learning curve and have you turning out beautiful lettering effects in no time .
How do you deliver engaging and memorable content ? Andrew Ridl , CEO of One Digital Media , addresses this in The Pulse Of Digital Signage Content . Digital signage holds the promise of making content better than ever , brighter and more colourful , and more emotionally engaging for everyone involved .
Digital brands are flocking to Out-of-home ( OOH ) as awareness level marketing has increasingly become more important . So while the media landscape continues to fragment and consumers become increasingly more difficult to reach , OOH remains one of the guardians of awareness level marketing . Read more in The 2018 State Of OOH .
Laurel Brunner states that we must not make claims about environmental friendliness on the basis of a single and isolated data set , as this amounts to the ultimate in greenwashing . The graphics industry needs Environmental Thinking On A Bigger Scale and has some tools available to it for data collection , but not enough . Brunner believes we should be looking at the entire process so that the industry can develop datasets to confirm its sustainability claims .
The South African Institute of Printing strongly believes that the South African economy depends on a dynamic , technically skilled workforce to stay competitive . SAIP and other Professional institutions are tackling this problem through innovative programmes that enable workers without technical backgrounds to earn skills in the fields of science , technology , engineering and mathematics . Read more in the Upskilling Is Important feature .
According to Jimmy Lamb , Sawgrass Technologies , product decorators should always choose high-quality inks for sublimation production . One of the reasons is that you will protect your printer . For the other reasons , read his piece on Why Ink Quality Matters .
Signing off Meggan McCarthy
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6 ISSUE 95 MAY / JUNE 2018 | www . SignAfrica . com