ADVERTORIAL
FEATURE
HP LATEX
R2000 PRINTER
PIONEERS WHITE INK
CAPABILITIES
The HP Latex R Series merges the flexible printing
capabilities of HP into rigid printing. The series brings
the most vibrant colours into the rigid printing world,
and pioneers white ink capabilities with the introduction
of HP Latex White Ink.
The series brings unparalleled speed and quality to a wide range of rigid ma-
terials, such as foam boards, foam PVC, cardboard, fluted polypropylene, solid
plastics, aluminium, wood and glass among others.
Unlike UV printing technology, which creates a thick layer of ink that completely
covers the material, HP’s water-based Latex Inks preserve the look and feel of
the media, and delivers odourless prints that are both safe for the environment
and the printer operator.
‘With the new HP Latex Rigid Technology, our customers can expand their offer-
ing into new, high-value applications while also opening fresh creative ideas and
concepts for sign and display that provide their users greater value,’ said Joan
Perez Pericot, general manager, HP Large Format Graphics Business, HP Inc.
Tackling one of the industry’s most pervasive limitations in printing, HP’s White
Latex Ink has an innovative system that recirculates the white to avoid settling.
For the first time, HP’s innovative White Latex Ink delivers glossy, high-quality
‘true white’ that doesn’t yellow over time like traditional UV-based white ink
does.
‘White ink has been a consistent problem for the industry. Traditionally, it uses
bigger and heavier pigment particles that frequently clog print heads, or the
opaque mixture becomes separated and settles to the bottom of the ink reser-
voir. Until now, physically shaking the reservoirs often has been the necessary
solution,’ said Thom Brown, Chief Inkologist at HP.
‘Through HP’s investment in innovation around chemistry and engineering, the
white ink solution with the HP Latex R Series is an industry breakthrough.’
SMARTER PRINTING
The series allows users to maximise uptime and meet production peaks, with-
out compromising quality. The printers feature proactive alerts and preventative
www.SignAfrica.com | MAY/JUNE 2018 ISSUE 95
services, meaning more uptime and less intervention.
With HP Latex Technologies, users can produce traditional signage jobs and
explore new revenue streams with an extensive range of application offerings.
Retail One technology gives colour uniformity across campaigns, so no more
print and mount. And durable, flexible HP Latex Inks make lamination easy.
OUTDOOR SIGNAGE
Create amazing signage with durable and flexible water-based HP Latex Inks
that provide high adhesion and outstanding scratch resistance, so users can
assemble and cut without chipping, and laminate with ease.
WINDOW GRAPHICS
Set yourself apart from your competition with applications that provide the
glossiest whites on transparent and coloured media with high-opacity white
that resists yellowing over time.
EVENTS AND EXHIBITIONS
Offer brand colour consistency across rigid and flexible using one printer. Dura-
ble, flexible HP Latex Inks deliver applications that don’t smell, ideal for indoor
applications. And you can assemble and cut without chipping.
DECORATION
Enter the highly profitable world of decoration. Achieve the glossiest of whites
on new substrates like wood, aluminium, glass, ceramic and acrylic while pre-
serving the gloss and feel.
CAR WRAPPING
Grow your business with high-quality, easy-to-install vehicle wraps. Durable and
flexible water-based HP Latex Inks provide high adhesion and scratch resistance
with a new HP Latex Overcoat, enabling easy lamination.
1) Most vibrant colours based on internal HP testing, January 2018 compared to
leading competitive printers under R4,080,000 ($350,000 USD.0 Tested in High
Quality print mode on rigid (white acrylic 12-pass, 6-colour, 120%). Internal HP
testing with HP GamutViewer, Alpha Shapes=50000.
3