FEATURE
4. MASTER THE TYPE TOOL
Invest a little time in learning all that you can do with Photoshop’s type tool.
Watch a few videos and read a few online articles. Text is the fundamental
reason for most sign work so you need to be proficient with this, too.
5. OUTPUT AT 300DPI
For signs, I use 300dpi resolution.
It gives you a much higher quality
output. For a banner, I would use
150dpi resolution.
I learnt a lot about using layer styles
from the Photoshop WOW! Book
by Jack Davis and I’m sure there are
other books like it to help you get
started.
One minor limitation you should be
aware of is that Photoshop rounds the
corners of the outline. If the customer
insists on perfectly square corners,
you’ll have to do that design in Adobe
Illustrator, and export it using 'Save as
PDF (or EPS)'. Back in the Photoshop
layout, use the Place command, which
is a special command for importing
files.
Photoshop can help you create
incredible printed lettering and
graphics with powerful visual appeal
— especially for customers. Selling
upgraded graphics is easy when you
can show the dramatic difference they
can make.
Reprinted with permission from
SignCraft Magazine
www.signcraft.com
www.SignAfrica.com | MAY/JUNE 2018 ISSUE 95
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