T R A N S FO M A L MOST A N Y SU R FAC E
HP’s rst rigid Latex printer, the revolutionary R series,
can open your business to a whole new world of
creative opportunities and offerings.
In your world, staying ahead means taking advantage of new technology and
innovation. It’s time your business moves to smarter printing—one able to print on
rigid and exible substrates—with water-based inks. Enter HP’s revolutionary R
series, HP’s rst rigid Latex printer. The HP Latex R series offers your customers the
possibility to showcase their product or service in unique and inventive ways with
the glossiest white 1 and the most vibrant colors 2 on rigid substrates. With a trusted
brand like HP, your business can open a whole new world of opportunities.
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1
2
Glossiest white on transparent and colored media. Glossiest white based on internal HP testing in January,
2018 compared to the HP Scitex FB750/FB550 Printer using UV-curable ink technology. White ink
measured for the level of gloss at 60 degrees on a rigid material (acrylic). Tested using Glossmeter BYK
micro-TRI-gloss (20°, 60°, 85°), compatible with ISO 2813 and ASTM D523 relative to glossiness measure.
White ink capability may be optional, requiring purchase of the HP White Ink Option Kit.
Most vibrant colors based on internal HP testing, January 2018 compared to leading competitive printers
under $350,000 USD. Tested in High Quality print mode on rigid (white acrylic 12-pass, 6-color, 120%).
Internal HP testing with HP GamutViewer, Alpha Shapes=50000
Available from: