Sign Africa Journal May / June 2018 | Page 15

REGULARS GRAPHIX SUPPLY WORLD SPONSOR LOCAL CRICKET TEAM During April 2018, the Cape Town based Northern Goodwood Cricket Club, which has a history spanning more than 90 years, was sponsored by Graphix Supply World (GSW), also headquartered in Cape Town and renowned for supplying printing innovations ― specialising in textile printing. SPONSORED UNIFORMS GSW sponsored the uniforms for the cricket team, which played for the AMA 20 Final at the PPC Newlands Cricket Stadium. According to GSW, the team ‘played brilliantly’ and looked ‘very stylish and professional’. www.gsw.co.za RELATIV MEDIA’S DIGITAL SCREEN CREATES FEELING OF NEW YORK IN SA where guests enjoyed a classy evening to mark the unveiling of the innovative out of home digital screen. Many of the guests were quick to liken the event and the location to Times Square in New York, referring to the classiness and quality of the screen, the location and the evening. RESPONSE TO THE NEW DIGITAL SCREEN Margaret Ashwin from Media Max said that the digital screen was ‘very exciting and fantastic to see’. Norman Gibson from MTN said the digital screen was ‘the first of its kind, creating the feeling of New York right here in South Africa’. He continued by highlighting how Relativ Media is ‘driving innovation in the out of home media space by creating cost effective and impactful media platforms.’ Michael Christoforos from Relativ Media said, ‘We are extremely thrilled with the way in which this incredible screen has turned out. It’s a fantastic addition to our inventory and a truly iconic site in Johannesburg.’ PARTNERSHIPS Relativ Media revealed a giant fully HD Polaroid digital screen on the corner of Alice Lane and 5th Street, Sandton. eight screens available to Relativ Media clients, with other screens situated in key locations around the country. The 7m x 13.7m digital screen is strategically elevated to maximise the line of sight for passengers and motorists and is largely aimed at the upper LSM and SEM sectors. The new digital screen is one of DIGITAL SCREEN LAUNCH EVENT www.SignAfrica.com | MAY/JUNE 2018 ISSUE 95 Relativ celebrated the introduction of its new digital screen at the Wishbone Café and Bistro Bar, Relativ Media are proud to have worked with HD Media, Paragon Architects and Redefine Properties, with Christoforos adding that, ‘The relationships forged during this process and the opportunity to work with such collaborative and forward thinking entities, made a project such as this every media owner’s dream.’ www.relativmedia.co.za 15