Siena Heights University
MBA 651
MANAGING GLOBAL BUSINESS AND CULTURAL DIVERSITY
3
The course integrates both personal and organizational perspectives in managing global business and embracing
cultural diversity. The course highlights teamwork, communication, leadership, conflict resolution, social
networking with all stakeholders in the organization and in the communities in which the organization conducts
business. An emphasis is placed on the implementation of the Dominican values of being more competent,
purposeful, and ethical when working with diverse populations.
MBA 655
ETHICS IN A GLOBAL ENVIRONMENT
3
This course describes the complexities involved with ethical issues in the dynamic global business environment
today. The focus is the development of analytical skills to formulate a moral and ethical decision making
framework. An emphasis is placed on value-based decision-making that is used in all aspects of an organization.
The course encapsulates the importance of business leaders being purposeful, competent and ethical.
MBA 657
PROJECT MANAGEMENT
3
The course examines and applies concepts, techniques, and methods to execute projects that meet the
objectives of stakeholders. Key topics include ethics and professionalism, an overview of current project
management, risk analysis, project selection through organizational strategy, and the leadership of projects. The
primary output for the course is the formulation and design of a project.
MBA 664
MARKETING STRATEGY
3
This course familiarizes students with the principles of effective marketing management. An emphasis is placed
on branding, target markets, market research, market segmentation, differentiation, positioning, life cycle, and the
development of strategic marketing plans. An importance will be placed on marketing ethics, which respects the
dignity of all.
MBA 671
SUSTAINABLE BUSINESS MANAGEMENT: TRIPLE BOTTOM LINE STRATEGY
3
Sustainable business management embodies the Dominican vision as the practice focuses on increasing both
social and shareholder value while decreasing negative environmental impact thereby resulting in enhancing and
protecting resources for future generations. The courses focuses on a triple bottom line framework of three parts
to evaluate organizational performance: social (people), the environment (planet), and financial (profit).
MBA 699
CAPSTONE COURSE AND CULMINATING EXPERIENCE
3
This course will encapsulate the learning outcomes of the entire MBA curriculum. Students will create actual
business plans or proposals that integrate the key learning from the MBA courses. These plans or proposals will
focus on the students’ workplace or a future venture. An emphasis will be placed on the implementation of the
Dominican values of being more competent, purposeful, and ethical.
Undergraduate and Graduate Catalog 2016-2018
348