Siena Heights University
Prerequisite: BAM 201, MGT 302, and MKT 310
Course is offered: Uncertain
MKT 460
MARKETING MANAGEMENT
3
This course examines the marketing planning and decision-making processes employed by middle and upper-
level managers. Students use advanced marketing concepts and develop strategies for satisfying consumer and
organizational needs as they conduct an organizational audit. This course is a marketing validator.
Prerequisite: MKT 310 and one MKT course 350 or above
Course is offered: FA Every Year
MKT 470
GLOBAL MARKETING
3
This course examines various marketing strategies and activities helping organizations to be competitive in the
global economy and marketplace. Focus includes: 1) Understanding the diversity and complexity of the
increasingly global business environment, 2) Applying marketing concepts and decision-making in a global
setting and 3) Developing problem analysis and problem-solving skills appropriate to global marketing decisions.
This course is a marketing validator.
Prerequisite: ECO 222, MGT 302, MKT 310
Course is offered: Uncertain
MKT 485
SPECIAL TOPICS
1-3
This course examines topics of current interest that are not ordinarily covered in other courses. Special topics
may be repeated for credit with the approval of the department/advisor. No more than three credit hours may
apply to a major or minor.
Prerequisite: Based on course topic
Course is offered: Uncertain
MUSIC
MMM 100
MARCHING BAND
1
Founded in 2012, the Siena Heights Marching Band is open to all students including woodwind, brass,
percussion, and auxiliary members. In addition to performing at all home football games, the band will also appear
at other special events. Non-music majors and music majors are encouraged to participate. Two rehearsals are
held each week. One-hour academic credit per session.
Prerequisite: Audition
Course fee: $25
Liberal Arts: Fine/Performing Arts
Course is offered: FA Every Year
MMM 101
CONCERT BAND
1
The Concert Band is an auditioned group for woodwind, brass and percussion performers that meets during the
Winter session of each school year. Previous experience in high school band is desirable. Non-music majors and
music majors are encouraged to participate. The group presents two or three concerts per session featuring the
finest in band literature.
Prerequisite: None
Course fee: $25
Liberal Arts: Fine/Performing Arts
Course is offered: WI Every Year
MMM 102
UNIVERSITY CHORALE
1
University Chorale is the collegiate large vocal ensemble at Siena Heights University. The chorale is responsible
for presenting concerts both on and off campus. This organization is open to both music and non-music majors
with any previous vocal experience. University Chorale will perform both sacred and secular vocal repertoire from
a variety of musical genres. Students will improve their knowledge of current and historical literature, music theory
and notation, sight-singing and ear-training, proper rehearsal techniques and overall ensemble performance. No
audition necessary.
Undergraduate and Graduate Catalog 2016-2018
250